An Inclusive
Retail Experience
VIVERE Creative Collaboration Space
2021
LOCATION
Tangerang, Indonesia
AREA
2,000 sqm
COMPLETION
February 2021
CLIENT
VIVERE Group
As a long-time partner of the established furniture brand, VIVERE, we were always posed with new challenges with each project. For the latest flagship store, we were driven to question how does a retail experience become more indispensable in the home and living industry? How can this particular flagship store be any different from the abundant competition in the market, both offline and online?
Our solution to VIVERE is to create a space that makes space not only for visitors or customers but also for communities. Embraced with a modern and ageless design, the space is made from a flexible floor plan that includes a coworking area, a project room, and a dedicated area for curated local products beyond VIVERE’s lines. This allows the space to change and grow as needed for the future change in visitors' behavior and the company’s retail plan.
By providing openness to serve various purposes for people to visit, and the company’s possible future shifts in strategy, the VIVERE flagship store is one changing, living, inclusive retail space.
