When you’re running a business, at one point in your journey, you’ll come upon the moment you feel your business needs some design touches. That moment may come in the form of thoughts like, “I need a good-looking business card,” “people need to be able to recognize our product easily in the market,” or “man, my brochure is hard to read and understand!”

It’s a moment of realization that, however, you’ve tried to deflect the need for design all this time, it’s one of the critical aspects to connect better with your audience and distribute your value.

Now you have begun to look for designers or design companies that will be able to fulfill your needs. How do you know, out of a hundred thousand designers or creatives in Indonesia, which one will be able to help you?

Design has become more informed than ever, with significant research and testing going into each decision-making.

As detailed in an article by MarketWatch, the first thing that drew John’s attention would be the delicious photos of the pricier items positioned near the entrance. This is important because consumers tend to go with the first option offered when making a decision. Prices are barely there or in smaller fonts to reduce the pain of spending, and the digital menus have subtle animation to direct attention away from lower-priced options to those such as the Signature Collection.

These are all informed decisions designed to influence how customers like John will act, one of many cases proving design is a powerful tool.

It's exciting to know the fact there's a strong correlation between creativity with business performance, including financial wise. It turns out 67% of companies with creativity scores by McKinsey & Company had above-average organic revenue growth.

Now, are you ready to dive into the creative zone with us?

We keep what's dear to us near. This doesn't exclude the objects we need for our life. We call these objects tools for survival, in a physical sense, mental or even social. But our mental and physical space is limited. Therefore, we automatically curate the tools we keep with us. So how can these tools be useful and kept for a long time?

Realize that everything we do in our days is about filling or bridging a gap. We're drawn to build bridges to make our days superfluous. But when we're trying to consider what problems to solve in order to make a business that works, we can start by consciously looking for gaps around us and continuously bridge that gaps however it has transformed in the end.

Writing down our thoughts is one of the most accessible ways to take action for our thoughts. Through writing, we can release ourselves from our thoughts and look at them again from a different perspective. Through writing, we can save our great ideas from mere daydreaming.

Have we looked into our own pocket of richness and utilized it at maximum? Rattan is one of the cases of Indonesian treasure waiting to happen. Particularly in the furniture industry.

Do you realize when we're joining free pitching, especially by the government, we are to be negotiated or have to offer the lowest price possible? Not to mention the pricing is often evaluated based on man-hour. Such practice is the same as being punished for being so good and quick in doing our work.

Do you hear the word "innovate" often? It's buzzing for a reason. But have you contemplated enough of what innovation means to you or your business? Just like a human being, business is unique to one another; hence the word can mean different things as well.