WHO we are

 

We are a group of creatives that are enthusiastic about bringing a positive impact towards the creative industry through empathic strategy and meticulous execution.

Our story began two decades ago through AlvinT design studio, where we explore and push boundaries of functional furniture (product & Interior) design. Our journey there gained us a valuable 360 understanding of the industry. In Shape of Thoughts, we exert these insights and use design thinking to create a landscape of creative possibilities for the retail and home living industry to advance. We collaborate with multiple stakeholders and breed creative solutions in important areas for these industries such as interior design, communication, and branding.

 WHAT we do

Strategize

Strategize

Design

Design

Communicate

Communicate

HOW we work

DiscoveryResearch & AnalyzeIdentify main design challenges and objectives, Research of the user profile and behavior, Case studies, Identify the market.

Discovery

A crucial phase towards understanding the needs of clients and users where we conduct research, map current positions, and set goals to achieve.

UnderstandFormulate & CreateDesign the main strategy, Create a concept and artistic direction, Create creative marketing and communication strategy

Formulate

A phase where we draw together findings with our experience and arguments of it. Sharing lenses with our clients and agreeing on a path to advance.

TranslatePrototyping & ImplementationTest the prototype, Design and technical execution, Managing the implementation, Evaluate and improve.

Translate

Giving a life to all our findings and plans into actionable plans and output in the form of design and communication..

WHY we do it

 

We believe that the advancement of one industry and the welfare of the people whose lives intersect with it depends on the effort of each and everyone in it. 

We want to collaborate with our clients and stakeholders to face challenges and make changes for the better. We want to increase values, both commercially, culturally and philosophically. And we understand that even tiny changes matter as long as we strive to make positive changes.

Let’s Collab!