Building A Strong Character
Ottoman’s Coffee — Cilandak Townsquare
2018
LOCATION
Jakarta, Indonesia
AREA
125 sqm
COMPLETION
October 2018
CLIENT
Ottoman’s Coffee Brewers
Interior space that reflected the youthful vibes of Ottoman’s Coffee brand, as the first outlet, while adjusting to the location that caters to a family audience. Sprightly mix pastel colors with minimalist bespoke furniture created for each seating zone. Distinctive wall finishing as the highlight of the space which portrays the youthful and vibrant identity of Ottoman’s Coffee.
Challenges
The huge differentiation with the first outlet is the location of the space, which also determines the customers that would become. Located in the bustling shopping center in the heart of Jakarta, we need to cater to the market in the location, which is more of families.
Exploration
We took a generous space at the center to create a comfortable dining space dedicated to groups of people. The 125-square-meter restaurant has a square floor plan divided into several areas of seating zone. The areas are defined with distinctive wall finishing that reflected the youthful and vibrant identity of Ottoman’s Coffee. We created a series of bespoke furniture for each seating zone; a pedestal bench, a hanging lounge chair, along with several lighting fixtures. We also took the idea of an amphitheater from the first outlet and translated it into this outlet with mini amphitheaters in different hues.
Results
Within just a few months apart, the opening of the second outlet of Ottoman’s Coffee further enhanced the strong character and identity of Ottoman’s Coffee brand, while at the same time, was giving different vibes and impression that makes these two outlets as go-to cafes in Jakarta
