An Artistic
Dining Experience

Artisan by Social Affair — Mall of Indonesia
2020

LOCATION

Jakarta, Indonesia

AREA

- sqm

COMPLETION

September 2020

CLIENT

Artisan Kuliner Group

 

Brunch is easily referred to as a moment for relaxation and leisure, but it’s no longer tied exclusively to the brunch hour. With its comforting food selection, many people wanted a brunch menu all day long but with more kick. Artisan by Social Affair answers that not only by pairing all-day brunch with a wine and dine experience but also by the interior experience, which we designed to express an artisanal approach.

Brunch is easily referred to as a moment for relaxation and leisure, but it’s no longer tied exclusively to the brunch hour. To create a unique proposition for Artisan’s audience, we start by going back to the name itself because the Artisan name is created to differentiate itself from the rest of the Social Affair branches. We interpret the name as a space for artistic and experimental dining experiences by taking inspiration from art gallery settings. 

Partitions and artworks are used to create experiential and intimate zonings. Earthy colors are used as a base, such as green, to provide an appetizing ambiance to the food served. Several types of furniture are customized as a form of creativity, creating a meaningful experience for the diners and a response to the space itself. 

Overall, our work for Artisan by Social Affair aims to create something new to offer the visitors but not too otherworldly from the common comforting dining experience views. Which, in the end, will carve an exciting memory for them.

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