With more than a decade of experience in creating iconic and impactful works globally, Alvin Tjitrowirjo understands that creativity is a psychological tool to synthesize fiction and logic to formulate new ideas and solutions. It’s also—In today's context of over-creation and over-consumption—a two-headed sword that bears a big moral and psychological responsibility that will either save or harm the future of our planet and humanity itself. 

He proposes that we consistently question the status quo and proactively challenge the norm with new ideas. That nothing in this world is static, from the earth's surface, culture, technology, belief systems, or even human behavior. Boundaries are never set, and it's an illusive perimeter of our understanding towards context formed in a constant motion of tension between ideal and real.  

What’s the ideal condition of working on a project with a client for Alvin?

“A condition of clarity in expectation, understanding, respect towards each other's strengths and weaknesses, and equal will to progress and to be better at it. A healthy problem and conflicts.”

Description text goes here"All innovations [begin] as creative solutions, but not all creative solutions become innovations." — Richard Fobes

Creativity for Lucia is considered as one of the most valuable characteristics of human beings that has made a big impact on her life when utilized. Although creativity can help push boundaries and breed innovation, but before anything else, she sees that there’s a need to empty one’s cup, to know one’s desires, goals, and dreams, and to be committed to a decision in order to bend the boundaries. 

Why does Lucia think boundaries need to be pushed? 

“There's a myth saying if you put a frog in a pot filled with pleasantly tepid water and gradually heat it, the frog will remain in the water until it boils to death. This myth always reminds me to be careful, to watch slowly changing trends in the environment, not just the sudden change. It's a  warning to keep us paying attention not just to obvious threats but to more slowly developing ones (one of my ideas to push my boundaries is taking a leap from the comfort zone).”

For this well-rounded designer, creativity is human nature. It’s a part which creates distinction for each individual from one another. Understanding one’s nature such as the potential for creativity, and the boundaries in one’s environment are necessary to break new ground. Both personal, and communal.

She believes the communication between all parties and each individual within a project is a public secret to meaningful work. Obvious ingredient, yet often taken for granted.

What inspires Malya and why?

“My late mom. She’s not just an inspiration but an aspiration for me to become a strong yet kind woman.”

For this Universitas of Pelita Harapan graduate, being creative is an important human’s natural skill to build endurance and responsiveness towards uncertainty. It is also, in a way, about playing with boundaries, and in continuously doing so, we level up our said skill and drive growth.

How to be inspired?

“Become an empathetic person. By getting into the users' shoes, we can understand their perspective deeper, so that we can be better at solving their problems. Wanting to be useful and positively impact others and society.

Always keep an open mind, that nothing is impossible. We should not take imagination for granted because ideas and imagination have no limits.”